How to write a quality guest post and its benefits
If you are tired of writing multitudes of guest blog posts only to have them rejected, featured on low ranking sites, or simply not driving traffic back to your website at all, then continue reading to learn how to create premium guest posts every time, i mean tips for writing high quality contents!
Below are tips for writing a quality guest post and its benefits:
1. Research
Before beginning to craft your post, consider the site you are posting on first. Read other guest posts and see what level of quality they are at and how they are formatted to glean a bit of knowledge on how yours should look (or how to stand out from the crowd!). Additionally, read some of the comments on the blog itself and try to formulate an idea of the audience you are going to be blogging for. Consider the posts that feature the most comments and analyze what they have in common. To generate the most ROI on your blog post, it is essential that your post generates comments and creates a buzz on that particular blog.
Get Ideas
Once you have the go ahead from a blog to create a guest post, then you now need to begin generating ideas. While making sure it is relevant to your site you are creating a backlink for is essential, but you need to ensure that the post is not only unique, but something that will definitely catch a reader’s interest. Find something shocking, humorous, unheard of, or even controversial for your post and you can easily elicit a lot of responses from doing so.
If you are looking for ideas, consider checking news feeds such as Google News, Yahoo! News, or even consider Reddit. Typing in any subject will generally bring up any relevant news related to the topic and can definitely get your creative juices flowing.
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Craft Your Post
Crafting your post should take a considerable amount of time. You need to make it an appropriate length for the subject you chose which is crucial. Instead of quickly running through and writing a post that meets a 350 word minimum, ignore your word count. Instead just write everything relevant to your post and keep it at a very high level of quality because it not only will ensure that the webmaster approves it, but also that you get a positive reader response.
Keep it simple – If you are not writing on any professional site that caters towards individuals with high levels of education, then you need to keep your words simple and easy to understand. Treat your readers as if they were fifth graders to ensure that you don’t confuse any of them. If your readers cannot understand the words, then they will not understand the post which translates to a potential customer lost.
Links – Instead of just having your own link in the post, consider several others, both inbound and outbound. Try linking to another page or so on the blog (webmasters love this!), and also adding an additional outbound link so it doesn’t look like you are solely shoving your backlink into a reader’s face. Interlinking is an awesome SEO strategy that is a must for any blog so proves to be very useful for guest blogging as well. Make sure your links are helpful to the audience and not just for link building and ensure that the links are 100% related to the content you have written.
Titles are crucial – While some blog rolls have the full post, others only have a short excerpt and the title displayed. This means that you’ve got to grab a reader’s attention immediately with a killer title. Hint at something amazing, scandalous, or intriguing in your post. Additionally, consider asking a question or even doing a list of top items (i.e top ten laptops of 2013). I would advise that you do some keyword research before coming with the post title; it helps to find target keywords that have less competition so that you can easily get the post ranking well in major search engines.
Bookmark the live URL of your new guest post – Once your guest post is live, submit it to all the top social bookmarking websites to help to get targeted traffic to it and also get it indexed faster.
Common Guest Posting Mistakes
Quantity over quality
If you churn out ten posts in twenty minutes for various blogs, then congratulations you are not only a speed writer, but you’ve likely wasted your valuable time. It is highly doubtful that these posts are going to be intriguing, maintain a good flow, or even have all of the qualifications needed to be accepted onto strict and high PR sites. Spend twenty minutes on a single post instead and reap the rewards from bagging a fantastic backlink! If you don’t have the time to spend on a great blog post, consider hiring a content writing service instead! If you’re content is engaging, interesting and solves a problem, it is highly likely people would want to link to it by themselves
Boring
whether it’s a boring title or topic, you are losing out on readers. Make it snazzy and steal their attention instantly! Use the keyword research you have done to find realistic problems in the niche and provide a good solution with a catchy title that just has to be clicked.
Low PR Sites
Focus your attention on blogs that will prove to be a valuable backlink source, not ones that are sketchy and low quality. If you are having problems finding high PR sites accepting guest blog posts, then consider purchasing a guest posting service from a reliable SEO company. Always check that the blog that you are posting on has a Google Page Rank of one or more, has good domain authority and does not contain duplicated content. This will ensure that the blog you are posting is of a good quality and is not likely to be penalized by Google in the future.
I still believe guest blogging is a great tactic to reach targeted audiences if done correctly. The trick to any guest blogging campaign is that it should not purely be done to build backlinks, it should be done to provide users with solutions and helpful content that baits them to click your links and thus you land up getting more clients from the guest blog. If you’re looking for someone to source high quality guest blogs in your niche, I do offer a service where I source niche blogs, write quality content on your behalf and submit it for approval for you.
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Below are 7 Awesome Benefits of Guest Posting
1. Win-Win for Everyone
You guest post for them on their blog and they in turn guest post for you- what’s not to like? Guest blogging provides awesome benefits for anyone who chooses to participate. There are probably more than 7 benefits but here is a list of my favorite reasons to guest post or guest host a blog.
2. Find Guests of Your Own
By posting on other blogs you have an “in” to get relevant bloggers to write for you. It’s natural that these guests might back link to your page from their blog so their followers can see what they wrote on your page. Quality backlinks are obviously desirable for SEO purposes. Oh yeah and getting more traffic to your blog.
3. Gain Lots of Exposure
Below are some ways you can build exposure using this technique for other bloggers:
* You can make money on guest posts.
* You can make money on shared ad revenues.
* Gain exposure to new readers.
A good place to start is aiming to post on 10 different blogs each month. Do not fail to read Reasons the Digital Era Isn’t the End for Print Marketing
4. An Exercise in Excellence
A benefit of guest posting on other blogs is that you’re writing outside your bubble and able to see how your content measures up against others in your industry. If the blog you’re moonlighting on typically has a lot of responsive readers and your guest post gets very little attention, you’ll know what to do.
5. Get More Social Media Activity
Another awesome benefit of guest posting is that you’ll see the level of activity on your social media sites surge. This phenomenon makes sense. You post somewhere new, get more exposure and find more friends.
6. Cast a Wider Net over Target Audiences
All of these benefits stem from posting on blogs that target the same niche market as you. What does this mean for you? As a guest blogger, you’re reaching a new audience that actually wants to hear what you have to say and you’re increasing traffic to your website at the same time.
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7. Builds Web Presence
The more you’re on the web the more people will begin to perceive that you’re an “expert.” You’ve already got one vote of confidence – the blogger for whom you’re posting trusts you enough to let you talk to his readers. Try to guest post on authority websites if you can. These opportunities are slim because authority sites get hundreds of requests to guest blog each day but it’s worth a shot. Getting approval to post on an authority site represents a big notch on your belt. You can always try to guest on less competitive blogs at first.
